What is Digital Transformation and Why? If you are interested in technology then you are pretty familiar with the word “Digital transformation”. This a buzz word going in all big enterprises to disrupters and small startups. The intent is to stay ahead of the game which I will cover in why part little later .. hang on. At its core, digital transformation is driving companies to reframe their relationships with their customers, suppliers, and employees through leveraging new technologies to engage in ways that were not possible before.